Home › DMW Daily › June 23, 2009

TiVo, Quantcast Partner on TV-Internet Ratings Service

Authored by Mark Hefflinger on June 23, 2009 - 11:42am.
New York - TiVo (NASD: TIVO) announced on Tuesday that it has partnered with Web audience measurement firm Quantcast to offer advertisers and media firms an analysis service that cuts across DVR and Internet usage. The Tivo/Quantcast sample of 35,000 households will include TiVo's own ratings panel with Quantcast's direct measurement offering to track the effectiveness of advertising, media consumption and programming affinity.

 

Related Links:
http://snipurl.com/kqsfj

http://www.tivo.com

http://www.quantcast.com

Published in DMW Daily, June 23, 2009
tags: TV | Reports | Metrics | TiVo | DVR | Research | Quantcast |



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