Qualcomm Mobile TV Going Direct-to-Consumer, Cutting PricesAuthored by Mark Hefflinger on June 24, 2009 - 12:05pm.
San Diego
- In a move to cut prices for consumers, Qualcomm (NASD: QCOM) plans to begin offering its
FLO TV mobile TV service direct to consumers later this year, The New York
Times' Bits blog reports. FLO TV, which offers live streams of some 20 TV
channels, is currently offered through carriers including AT&T and Verizon.
The carriers charge about $15 a month for the service, which Qualcomm told The Times
is too expensive. Qualcomm hopes to offer annual subscriptions that work out to
under $10 per month, along with $5 one-day passes, and $10 month-to-month
subscriptions.
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