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EA Merges Bioware, Mythic Studios; Inks Dr. Pepper Promo Deal

Authored by Mark Hefflinger on June 25, 2009 - 12:37pm.
Redwood City, Calif. - Electronic Arts (NASD: ERTS) is consolidating its Bioware and Mythic game development studios into a single unit that develops massively multiplayer titles, but both studios will keep their existing names. Mythic co-founder Mark Jacobs will leave the company; the new group will be headed by Bioware co-founder Ray Muzyka, while Mythic's other co-founder, Rob Denton, will be general manager at Mythic. EA on Thursday also announced a new multimillion-dollar marketing deal with soft drink maker Dr. Pepper. Under the agreement, special codes found on more than 500 million Dr. Pepper products will unlock exclusive content and levels on select EA titles, including The Sims 3.

 

Related Links:
http://www.theregister.co.uk/2009/06/25/ea_merges_bioware_with_mythic/

http://snipurl.com/kvvzt

Published in DMW Daily, June 25, 2009
tags: Games | Marketing | Moves | Electronic Arts | BioWare | Mythic |



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