Report: Yahoo Planning Major Rebranding
Sunnyvale,
Calif. - Looking to reshape its
image, Yahoo (NASD: YHOO) is at work on a major rebranding campaign that may be tied to the
expected launch of its redesigned home page this fall, All Things D reported.
The project, being spearheaded by new chief marketing officer Elisa Steele, is
an effort to steal some momentum from market-leader Google, as well as hold off
Microsoft's newly launched Bing search engine.
The blog said that Steele has
hired brand consulting firm Landor Associates and outside consultant Penny
Baldwin to help guide the effort.
Related Links:
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(All Things D)
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