Sense Networks Raises $6 Million for Targeted Advertising

Authored by Mark Hefflinger on June 26, 2009 - 6:56am.

New York - Sense Networks, a provider of targeted online advertising technology, has raised $6 million in new financing, led by Intel, VentureBeat reported.

Founded in 2004, New York-based Sense Networks offers location-based analysis platform, Macrosense, "receives streaming location data in real-time, analyzes and processes the data in the context of billions of historical data points, and stores it in a way that can be easily queried to better understand aggregate human activity."

The company's first consumer application, Citysense, can help users discover local nightlife.

Sense plans to work with companies like location-based social network Loopt, and ad network AdMob, to deliver targeted ads based on a user's interests.

Related Links:
http://snipurl.com/kxr4q (VentureBeat)

http://www.sensenetworks.com