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Report: Microsoft Looking to Unload Razorfish Ad Agency

Authored by Mark Hefflinger on June 29, 2009 - 8:57am.
San Francisco - Microsoft (NASD: MSFT) has hired Morgan Stanley to help it sell off Razorfish, the digital ad agency it acquired as part of a $6 billion deal back in 2007, the Financial Times reported.

French marketing firm Publicis Groupe has been rumored to be a potential bidder.

Seattle-based Razorfish counts around 2,000 employees.

The company was valued by one analyst polled by FT at $600-$700 million, based on $400 million in reported sales last year.

 

Related Links:
http://snipurl.com/l4j9s (Financial Times)

http://www.razorfish.com

Published in DMW Daily, June 29, 2009
tags: Deals | Advertising | Microsoft | Acquisitions | Publicis Groupe | Razorfish |



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