Bling Nation Lands $8M for Cell Phone Payment System

Authored by Jay Baage on July 2, 2009 - 7:11am.

Palo Alto - Bling Nation, a mobile payments infrastructure service, has raised $8 million in funding from Lightspeed Venture Partners, Meck and Camp Ventures. The money will be used to work with banks in local U.S. communities to set up the infrastructure required for its Redi Pay Bling mobile payments service.

The service requires banks to give consumers a sticker to put on their cell phones that contain radio frequency identification (RFID) tags with special security features, which can then be used in conjunction with the phone to make a purchase in physical stores. It also lets merchants offer on-the-spot reward programs to keep customers coming back.

Previously, the company got $5.3 million in funding from Meck, according to VentureBeat. The company was founded in 2007 and has 25 employees.

Relayed Links:
VentureBeat
Bling Nation
Press Release

Comments

Post new comment

The content of this field is kept private and will not be shown publicly.