In-Store Ad Network Danoo Acquires Ad Firm IdeaCast

Authored by Mark Hefflinger on July 7, 2009 - 6:04am.

San Francisco - Danoo, the provider of an in-store network of interactive video screens, announced on Monday that it has acquired IdeaCast, a provider of captive television advertising.

Financial terms of the deal were not disclosed.

Founded in 2006, San Francisco-based Danoo has secured deals to place its screens in more than 850 locations in top media markets.

The company has been backed by Kleiner Perkins Caufield & Byers and National CineMedia, both of which will hold a minority interest in the new company.

IdeaCast will add services such as Health Club TV and Airline TV, which places ads on the seatback televisions on JetBlue, Frontier and Continental Airlines.

Related Links:
http://www.danoo.com

http://www.ideacast.net