Best Buy, TiVo in Cross-Promotional Partnership

Authored by Mark Hefflinger on July 9, 2009 - 8:40am.

Alviso, Calif. - Digital video recorder firm TiVo (NASD: TIVO) on Thursday announced a cross-promotional partnership with media and electronics retail store chain Best Buy (NYSE: BBY).

Under the deal, Best Buy will "substantially increase the levels of marketing and merchandising of TiVo recorders in its stores."

Meanwhile, the companies will also "investigate development of a unique user interface for TiVo DVRs purchased at Best Buy which would provide Best Buy a platform to more effectively market its digital content services, to regularly offer consumers trusted advice and guidance on the digital home experience, and to provide an ongoing dialogue with customers about Best Buy's various retail offerings."

Related Links:
http://snipurl.com/mgaow

http://www.bestbuy.com

http://www.tivo.com