MTV Study Examines Most Effective Short-form Web Video Ads

Authored by Mark Hefflinger on July 15, 2009 - 11:34am.

New York - The most effective, and least annoying ad format for short-form online video is a five-second pre-roll, combined with a ten-second ad that overlays the bottom one-third of the screen, according to a study conducted by Viacom's (NYSE: VIA) MTV Networks and InsightExpress. The test, run across more than 50 million video streams on MTV-ownted sites, also examined the effectiveness of a 5-second pre-roll coupled with a 10-second animated 'side-loader' -- or custom unit that slides out of the right side of the screen during playback -- as well as a 30-second pre-roll ad.

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http://www.insightexpress.com