Sony to Rent DVDs via Redbox Kiosks

Authored by Mark Hefflinger on July 21, 2009 - 11:50am.

Culver City, Calif. - Sony Pictures Home Entertainment (NYSE: SNE) on Tuesday announced a multi-year deal to provide its films to Redbox, the operator of a network of 17,000 automated DVD rental kiosks. A unit of Coinstar, Redbox offers DVD rentals for $1 per night through its kiosks, which can be found at grocery stores, McDonald's, Wal-Mart and Walgreens locations in select markets.

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http://www.redbox.com

Published in DMW Daily, July 21, 2009

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Sony Redbox direct deal

Submitted by Ian Northe (not verified) on July 22, 2009 - 3:55am.

at $1.00 rentals, neither Sony nor Redbox makes money. the goal here must be a future digital download deal, and to reduce the used dvd copies that hurt Sony's sell thru biz, and to eliminate the distributors who currently sell to Redbox !