Kontera Lands $15.5 Million for In-Text Advertising

Authored by Mark Hefflinger on July 23, 2009 - 9:11am.
San Francisco - Kontera, a provider of in-text advertising services for publishers, announced on Thursday that it has closed a $15.5 million round of new financing, led by Sequoia Capital.

Tenaya Capital and Carmel Ventures also participated in the round.

Founded in 2003, San Francisco-based Kontera reaches more than 100 million unique visitors per month with its pop-up ads that are attached to the text of online news articles and other content from over 15,000 publishers.

The company said its audience has increased by 40% over the past 12 months.

Kontera will use the new funds to sacle its network faster, and to expand its real-time semantic analysis platform and products.


*Disclosure: Digital Media Wire is a customer of Kontera.


Related Links:
http://snipurl.com/ntddy

http://www.kontera.com

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