Microsoft, ComScore Team on Digital Media Planning Service

Authored by Mark Hefflinger on July 30, 2009 - 11:47am.

Redmond, Wash. - Microsoft (NASD: MSFT) on Thursday announced a partnership with Internet audience measurement firm comScore (NASD: CSOR) to develop a digital media planning platform. The Reach and Frequency Planner, which will combine Microsoft's ad serving data with demographic information from comScore's panel, will help brand advertisers predict reach, frequency and audience composition at the ad placement level, the companies said.

Related Links:
http://snipurl.com/oc7t7

http://news.cnet.com/8301-10805_3-10299678-75.html

http://www.comscore.com