Mobile Internet Use Spikes Among African Americans, Hispanics

Authored by Mark Hefflinger on July 31, 2009 - 4:39am.

Washington - The number of Americans, and specifically African Americans and English-speaking Hispanics, using mobile phones to access the Internet has shot up significantly over the past 16 months, according to a report from the Pew Internet & American Life Project. The number of African-Americans who reported having accessed the Internet on their cell phones rose from 12% in 2007, to 29% in 2009, while the percentage of English-speaking Hispanics grew from 18% to 29%.

Mobile Internet use among whites was less pronounced, growing from 9% to 17%.

Overall, nearly one-fifth (19%) of Americans now access the Internet via a mobile device daily, up from the 11% who reported doing so in December 2007.

"The typical early adopter of a dozen years ago was a white guy in his mid- to late thirties," John Horrigan, associate director of the Pew Internet Project, told The New York Times' Bits Blog.

"Now you see the cutting edge in mobile Internet being populated by younger people of color."

http://snipurl.com/odaye (NYT Bits blog)

Published in DMW Daily, July 31, 2009

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tags: Mobile | Reports | Research | Pew Internet & American Life Project |

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