The Orchard Lands Chinese Mobile Deal; Largest Video Deal

Authored by Mark Hefflinger on August 12, 2009 - 7:52pm.

New York - The Orchard (NASD: ORCD), a digital distributor of independent music and video, has signed a marketing and licensing pact with ZTEMT, a Chinese provider of mobile infrastructure and services. Under the deal, The Orchard will power the English-language sections of China Telecom's new iMusic service, and provide its top 100,000 songs. Separately, the company announced its largest digital video distribution deal to date, with action sports production company Video Actions Sports. The Orchard will sell VAS videos to Web and mobile services like iTunes and Hulu.

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