The Orchard Lands Chinese Mobile Deal; Largest Video DealAuthored by Mark Hefflinger on August 12, 2009 - 7:52pm.
New York
- The Orchard (NASD: ORCD), a digital distributor of independent music and video, has signed
a marketing and licensing pact with ZTEMT, a Chinese provider of mobile
infrastructure and services. Under the deal, The Orchard will power the English-language
sections of China Telecom's new iMusic service, and provide its top 100,000
songs. Separately, the company announced its largest digital video distribution
deal to date, with action sports production company Video Actions Sports. The
Orchard will sell VAS videos to Web and mobile services like iTunes and Hulu.
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