Home › DMW Daily › August 13, 2009

Second Life Adds Real-World Trademark Law to Virtual World

Authored by Mark Hefflinger on August 12, 2009 - 8:25pm.
San Francisco - As real-world brands vie for a piece of its $450 million market for virtual goods, Linden Lab, the company that operates the "Second Life" online virtual world, has instituted new rules that prohibit the sale of counterfeit virtual items. "The goal of these guidelines is to provide clear guidance on listing practices that are not allowed because they can be misleading for shoppers and can lead to infringement of brand owners' intellectual property," wrote Pink Linden, Second Life's head of marketplaces.

PaidContent speculated that the new rules could help cushion against lawsuits, like the one filed by stun gun maker Taser over the virtual versions being sold in Second Life.

 

Related Links:
http://snipurl.com/psbpw (Second Life blog)

http://snipurl.com/psbmu (PaidContent)

Published in DMW Daily, August 13, 2009
tags: Law | Linden Lab | Second Life | Trademarks | Virtual Worlds |



Comments

Besides being in a new place

Submitted by David (not verified) on August 16, 2009 - 12:58pm.
"The Twilight Parade"...Brilliant!!

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