Home › DMW Daily › August 18, 2009

Universal Music Taps BigChampagne for Online Metrics

Authored by Mark Hefflinger on August 18, 2009 - 11:41am.
New York - Universal Music Group on Tuesday announced a long-term partnership with BigChampagne, a provider of information and analytic tools about online media consumption. Under the deal, UMG will receive analysis of songs and listening patterns from millions of users of social networks and online music services, including file-sharing networks. Other BigChampagne clients including Viacom/MTV and Clear Channel's Premiere Radio Networks.

 

Related Links:
http://snipurl.com/qh3mw

http://www.bigchampagne.com

Published in DMW Daily, August 18, 2009
tags: Marketing | Music | Metrics | Universal Music | BigChampagne |



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