CBS to Insert Video Ad Into Entertainment Weekly Magazine

Authored by Mark Hefflinger on August 19, 2009 - 12:19pm.

New York - CBS (NYSE: CBS) plans to integrate a video advertisement for its programs and PepsiCo products into an upcoming issue of the print edition of Entertainment Weekly, the Associated Press reported. The experimental ad will play on an insert with a two-inch video screen and embedded speaker, and will be inserted into some copies of the magazine's fall TV preview issue mailed to subscribers in New York and Los Angeles.

Related Links:
http://snipurl.com/qjove (AP)