New York
- The New York Times (NYSE: NYT) has begun incorporating interactive ads into its
application for Apple's (NASD: AAPL) iPhone and iPod touch, Silicon Alley Insider reported. Powered
by Medialets, the ads may prompt a user to touch different portions of the
screen to be led to additional marketing information, but must be clicked on in
order to close them and proceed to Times content.
Related Links:
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(Silicon Alley Insider)
http://www.medialets.com
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