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Report: DVD Rental Kiosks to Take 30% of Market Next Year

Authored by Mark Hefflinger on August 26, 2009 - 11:42am.
Port Washington, N.Y. - Automated video rental kiosks, operated by companies like Redbox (NASD: CSTR), are expected to grow from 19% of the total market in the first half of 2009 to 30% of the total market next year, according to a report from market research firm NPD Group.

Currently, Blockbuster (NYSE: BBI) and other brick-and-mortar rental stores comprise 45% of the total home video rental market, while Netflix (NASD: NFLX) and other subscription services make up 36% of the market.

NPD bases its forecast for next year on the announced expansion plans of current kiosk operators.

"Consumers are obviously responding positively to the perceived value of $1 per day rentals, and they appreciate the convenience offered by video rental kiosks," said NPD analyst Russ Crupnick.

 

Related Links:
http://www.businesswire.com/news/home/20090825005138/en

http://www.npd.com

Published in DMW Daily, August 26, 2009
tags: Reports | Movies | DVD | Netflix | Kiosks | Blockbuster | Research | Redbox | NPD Group |



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