Analysis: Twitter Overtakes MySpace in the UK

Authored by Robin Goad on September 1, 2009 - 6:44am.

Last week Twitter received more UK Internet visits than MySpace for the first time. As the chart below illustrates, for the week ending 29/08/09 Twitter.com picked up 1 in every 400 UK Internet visits and ranked as the 27th most visited website in the UK, one position above MySpace.

 

 

 

Twitter_overtakes_mysapce_in_the_UK_chart.png

A couple of points worth considering:

• If anything, Twitter is even more popular than our numbers imply, as we are only measuring traffic to the main Twitter website. If the people accessing their Twitter accounts via mobile phones and third party applications (such as Twitterrific, Twitterfeed and Tweetdeck) were included, the numbers would be even higher. Of course, MySpace also picks up a significant amount of traffic outside of the MySpace.com domain, particularly via mobile platforms.

• The social networking rankings are changing pretty fast in the UK. Last month we announced that BBC iPlayer had also overtaken MySpace, and as the table below illustrates, Twitter now ranks fourth in the UK and is catching up with Bebo.

Top_10_social_networks_in_the_UK.png

Robin Goad

Robin Goad is Research Director, Hitwise UK. This piece was originally published on Hitwise analyst blog here.  

Image from mallix

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