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EMI to Sell Remastered Beatles at 7-11, Restoration Hardware

Authored by Mark Hefflinger on September 2, 2009 - 9:41am.
Los Angeles - Major record label EMI plans to expand distribution of its anticipated remastered Beatles CD catalog beyond traditional record stores, to include retailers such as Restoration Hardware, Starbucks, Whole Foods, Ralph's, Pathmark, 7-Eleven and Blockbuster, Brandweek reported. "It will allow us to reach the everyday places people shop," Bill Gagnon, senior vice president of catalog marketing for EMI Music North America, told Brandweek.

"We're bringing the music to where they are."

Also slated for release alongside the remastered discs on Sept. 9 will be MTV Games' "Beatles: Rock Band" video game.

 

Related Links:
http://snipurl.com/rjvwd (Brandweek)

Published in DMW Daily, September 2, 2009
tags: Marketing | Music | Beatles | Retail | EMI | Rock Band |



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