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Report: U.S. Video Viewing Up Across All Platforms

Authored by Mark Hefflinger on September 2, 2009 - 10:05am.
Los Angeles - The number of Americans watching video on TV, the Web and mobile platforms increased during the second quarter of 2009, as did the amount of multi-tasking done while viewing video content, according to ratings firm Nielsen's latest Three Screen Report. The average American watched 141 hours of TV per month during the second quarter, an increase of 1.5% over the same period last year, and viewed just over three hours of online video -- up from just over two hours of online viewing a year ago.

The report estimates that 284.3 million people watched TV in the second quarter, up from 281.7 million a year ago; online viewers numbered 134 million, up from 119 million.

The number of mobile video viewers grew 70% from a year ago, to 15.2 million.

Nielsen also found that 57% of Americans with Internet access went online while watching TV during the second quarter.

"Although we have seen the computer and mobile phone screens taking on a significant role, their emergence has not been at the cost of TV viewership," said Nielsen's Jim O'Hara.

"The entire media universe is expanding so consumers are choosing to add elements to their media experience, rather than to replace them."

 

Related Links:
http://snipurl.com/rjwt6 (Nielsen)

Published in DMW Daily, September 2, 2009
tags: Mobile | Video | TV | Reports | Nielsen | Research |



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