TechCrunch Punk'd by Facebook with Fake News Story

Authored by Mark Hefflinger on September 11, 2009 - 9:54am.
Palo Alto, Calif. - Facebook had some fun with technology news blog TechCrunch this week, planting the seeds for a fake story about a new "Fax This Photo" feature on the Facebook account of reporter Jason Kincaid. Some 20 minutes after noticing the actually-working feature -- which Facebook had posted only to Kincaid's account -- and emailing a query to Facebook, Kincaid posted a story entitled "Facebook Now Lets You Fax Your Photos. I Have No Idea Why Anyone Would Want To Do This." Facebook's Jaime Schopflin eventually revealed the prank to Kincaid. "They were placing bets around the office on how long before we noticed it and posted. And something else about teaching us to contact them before posting," Kincaid wrote.

 
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(TechCrunch)

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