Adobe to Acquire Web Analytics Firm Omniture for $1.8B

Authored by Mark Hefflinger on September 15, 2009 - 11:20am.

San Jose, Calif. - Web publishing software giant Adobe Systems (NASD: ADBE) announced on Tuesday that it has agreed to acquire Omniture (NASD: OMTR), a provider of audience measurement and analytics for businesses, in a deal value at $1.8 billion. Under the terms, Adobe will acquire all of Omniture's outstanding shares for $21.50 each -- a premium of 45% over the company's average closing share price over the 30 trading days.

Adobe said the deal will enable its customers to better track their Web creations.

"For designers, developers and online marketers, an integrated workflow -- with optimization capabilities embedded in the creation tools -- will streamline the creation and delivery of relevant content and applications," Adobe said in a statement.

"This optimization will enable advertisers and advertising agencies, publishers, and e-tailers to realize greater ROI from their digital media investments and improve their end users' experiences."

"Adobe customers are looking to us for solutions to deliver engaging experiences and more effectively monetize their content and applications online," said Adobe president and CEO Shantanu Narayen.

"This is a game changer for both Adobe and our customers. We will enable advertisers, media companies and e-tailers to realize the full value of their digital assets."

http://www.adobe.com/aboutadobe/invrelations/adobeandomniture.html

http://www.adobe.com

http://www.omniture.com