Rubicon Project Acquires Behavioral Ad Firm Others Online

Authored by Mark Hefflinger on September 15, 2009 - 8:47am.

Los Angeles - The Rubicon Project, a provider of services that automate and optimize the buying and selling of online advertising, announced on Tuesday that it has acquired Others Online, a provider of behavioral targeting data for advertisers.

Financial terms of the transaction were not disclosed.

Los Angeles-based Rubicon Project said the deal will help build out its online ad platform for Web publishers.

The company, which has raised $33 million in venture capital to date, says it has so far optimized more than 310 billion ads across 20,000 websites.

Related Links:
http://snipurl.com/rvqug

http://rubiconproject.com

http://www.othersonline.com