Home › DMW Daily › September 16, 2009

Music Service Pandora Debuts Video Marketing Platform

Authored by Mark Hefflinger on September 16, 2009 - 10:46am.
Oakland, Calif. - Streaming music service Pandora on Wednesday debuted a new video marketing platform, which aims to recommend upcoming entertainment to users based on their interests and demographics.

Initial advertisers on the platform include NBC (NYSE: GE) and Electronic Arts (NASD: ERTS). Advertisers can post a 30-second trailer that links to a longer trailer, and links to a branded radio station with relevant music selections.

Pandora said it will provide advertisers with data on the number of users adding radio stations, and how many watch the 30-second and extended trailers.

 

Related Links:
http://www.marketwire.com/press-release/Pandora-Media-1045502.html

http://www.pandora.com

Published in DMW Daily, September 16, 2009
tags: Games | Video | Marketing | Advertising | TV | Music | NBC | Electronic Arts | Pandora |



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