New York
- The Interactive Advertising Bureau (IAB) on Monday released its final in-game
advertising measurement guidelines for the industry. The guidelines stipulate
that an in-game ad must be visible on screen for at least ten seconds before
being counted as an impression; establish a common methodology for counting
impressions; and provide key measurement definitions to help marketers quantify
the value of in-game ads.
Related Links:
http://www.businesswire.com/news/home/20090921005141/en
http://www.iab.net/in-game
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