Report: Smartphone Users to Download 7 Billion Apps by 2013

Authored by Mark Hefflinger on September 22, 2009 - 11:43am.

Boston - With the number of smartphone users expected to quadruple by 2013, research firm Yankee Group on Tuesday predicted that users of the devices will download 7 billion apps costing $4.2 billion by that year.

"Apps have been around for years," said Carl Howe, director at Yankee Group.

"But app stores have created mass-market products with million-dollar revenue streams attached. Every mobile software developer could be the next Bill Gates for smartphones, but only if they bet on the platforms with the right reach and fit for their application."

The firm in two new reports is advising consumer developers to focus on RIM's Blackberry, where consumer-oriented apps are scarce, and enterprise developers to target Apple's iPhone and Google's Android, addressing thus far relatively untapped markets.

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