Rubicon Project Gets $9 Million for Online Ad Platform

Authored by Mark Hefflinger on September 22, 2009 - 9:03am.

Los Angeles - The Rubicon Project, a provider of services that automate and optimize the buying and selling of online advertising, announced on Tuesday that it has raised $9 million in its third round of venture capital financing.

GE/NBCU's Peacock Equity Fund led the round with a $6 million investment; previous backers Clearstone Venture Partners and Mayfield Fund also participated.

Last week, the company acquired Others Online, a provider of behavioral targeting data for advertisers.

Los Angeles-based Rubicon said it has seen 400% year-over-year revenue growth, and will use the new funds for additional strategic acquisitions and international expansion.

The company has to date optimized more than 310 billion ads across 20,000 websites.

Related Links:
http://snipurl.com/s1ual

http://snipurl.com/s1uc8 (DMW previous coverage)

http://www.rubiconproject.com