Washington Post, Bloomberg to Launch News Service on Jan. 1

Authored by Mark Hefflinger on October 2, 2009 - 7:23am.

Washington - In a major bid to increase revenue in the face of a waning advertising market, The Washington Post announced late Thursday that it will team with Bloomberg News to launch a co-branded news service starting Jan. 1.

The service, to be known as The Washington Post News Service with Bloomberg News, will offer a daily selection of 120 articles to newspapers, web sites and other subscribers, as well as photos, graphics and other story elements.

"This is a formidable collaboration," said Marcus Brauchli, executive editor of The Washington Post.

"Bloomberg's incredible geographic reach and wide range of coverage topics... provides a perfect complement to The Post's content for subscribers seeking a smart, high-end, comprehensive news service."

The two companies also will produce a co-branded business news page on washingtonpost.com, and The Post's content will be available as part of the Bloomberg Professional service.

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