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U.S. Internet Advertising Revenue Drops 5.3% in First Half

Authored by Mark Hefflinger on October 5, 2009 - 10:05am.
New York - U.S. Internet advertising revenue dipped 5.3% to $10.9 billion in the first half of this year, according to new figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). Search-related advertising amounted to more than $5.1 billion of the figure, up slightly from the same period in 2008, while spending on display ads fell 1.1% to $3.8 billion.

"While the overall advertising market has continued to be impacted by current economic conditions, marketers are allocating more of their dollars to digital media for its accountability and because consumers are spending more of their leisure time online," said David Silverman, assurance partner at PwC.

 

Related Links:
http://snipurl.com/scg3r

http://www.iab.net

Published in DMW Daily, October 5, 2009
tags: Advertising | Reports | IAB | Publishing | Research | PricewaterhouseCoopers |



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