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Audience Measurement Firm Visible Measures Nabs Funding

Authored by Mark Hefflinger on October 6, 2009 - 8:22am.
Boston - Visible Measures, a provider of Internet audience measurement services, announced on Tuesday that it has raised additional venture capital from DAG Ventures in its third round of funding.

Terms of the investment were not disclosed.

Boston-based Visible Measures, which was founded in 2005, provides its customers and partners with visibility into their online video audiences and how they engage with both content assets and advertising placements.

In connection with its investment announcement, the company also said it has hired Tom Brennan, formerly co-founder, CFO, and vice president of strategic alliances at OpenAir, as its new CFO.

 

Related Links:
http://www.visiblemeasures.com

Published in DMW Daily, October 6, 2009
tags: Deals | VC | Metrics | DAG Ventures | Visible Meaures |



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