Reston, Va. - Online research firm comScore has
announced the launch of a new service -- called GamePlan -- that provides new
audience targeting tools focused on gamers. "Game publishers and
developers can use GamePlan to quantify, validate and improve their digital
gaming strategies, including the ability to efficiently allocate advertising
and marketing expenditure, enhance an understanding of one's target audience,
and retool games on the fly," the company said in a statement.
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