Home › DMW Daily › October 21, 2009

Yahoo, GroupM Team to Work Brands Into Online Programs

Authored by Mark Hefflinger on October 21, 2009 - 9:32am.
Sunnyvale, Calif. - Yahoo (NASD: YHOO) on Wednesday announced a partnership with GroupM Entertainment, a unit of advertising giant WPP, to help marketers incorporate their brands into original online programming.

Under the deal, GroupM and Yahoo will "identify advertisers, develop creative concepts that map media content with an advertiser's messaging, and produce the content for each program," which will appear on Yahoo media properties like News, Sports, Finance and Entertainment.

Yahoo has previously landed deals with Scottrade to sponsor its TechTicker program, while Sports Minute was developed for client Dunkin' Donuts.

GroupM, meanwhile, developed "In the Motherhood," an original webisode series for Sprint and Unilever that became the first prime-time sitcom to have been spun off from an online series.

 

Related Links:
http://www.businesswire.com/news/home/20091021005851/en

http://www.groupm.com

Published in DMW Daily, October 21, 2009
tags: Video | Marketing | Advertising | Yahoo | WPP | GroupM |



Comments

Post new comment

The content of this field is kept private and will not be shown publicly.