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WSJ: Disney Working on 'Keychest' Digital Distribution Scheme

Authored by Mark Hefflinger on October 23, 2009 - 7:32am.
New York - Disney (NYSE: DIS) is working on a multi-platform retail scheme, code-named Keychest, that would enable consumers to pay a single price for permanent access to a movie or TV show that could be viewed across on-demand pay-TV, Web and mobile devices, The Wall Street Journal reported. The company has reportedly been demonstrating Keychest to other studios and interested parties, and plans to introduce the technology next month.

The platform would not offer downloads, but rather store copies of media files on a cable provider or mobile network provider's servers, and grant on-demand access to consumers who have paid the access fee.

The Journal noted that Disney's Keychest is similar in scope to the Digital Entertainment Content Ecosystem (DECE), which is backed by Sony (NYSE: SNE), Comcast (NASD: CMCSA), Intel (NASD: INTC) and five studios -- excluding Disney and oftentimes partner Apple (NASD: AAPL).

Bob Chapek, head of home entertainment at Disney Studios, told The Journal he doesn't expect Keychest to generate profits for five years.  

 

Related Links:
http://snipurl.com/sp17k (WSJ)

Published in DMW Daily, October 23, 2009
tags: Mobile | Video | TV | Movies | Disney | Keychest |



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