Report: MySpace, Facebook in Talks on Content Sharing

Authored by Mark Hefflinger on October 26, 2009 - 12:00pm.

London - As News Corp.'s (NYSE: NWS) MySpace looks to rebrand itself as more of a social entertainment destination, the company is in negotiations with rival Facebook on sharing content between the two sites, London's Telegraph reports. "Facebook is focusing on building the best technology which helps people share content, while at MySpace they are focusing on more a content-led strategy. We would like to have their content, as we already do with many other sites, shared across our network because it is good for our users," Facebook COO Sheryl Sandberg told the Telegraph.

"We are open to working with MySpace and are in talks with them at the moment. Owen [Van Natta, MySpace's chief executive] used to work at Facebook and we are still very close to him."

Sandberg added that MySpace could potentially become a Facebook Connect partner, which would facilitate sharing of content between the sites.

Van Natta also confirmed for the Telegraph that the two companies are in talks.

"Partnerships are going to be a big part of our strategy moving forward as a lot of value can be derived from them," Van Natta told the Telegraph.

"Facebook is about core communications with your friendship network, whereas MySpace is about congregating around popular content with people who share your interests."

Related Links:
http://snipurl.com/st0p6 (Telegraph)