Amazon.com Launches "PayPhrase" Checkout Shortcut

Authored by Mark Hefflinger on October 29, 2009 - 8:43am.

Seattle - Online retail giant Amazon.com (NASD: AMZN) has launched a new shortcut for making online payments, "PayPhrase," which lets consumers pick their own customized phrase -- such as "Fiesty Mango" -- and four-digit PIN to purchase items across the Web.

The PayPhrase shortcut will work for all items purchased directly from Amazon.com, as well as websites that access Amazon's payment backend, including DKNY, Jockey, Patagonia, Buy.com, J&R Electronics and Car Toys.

The shortcut eliminates the need for consumers to click "Add to Cart" and "Proceed to checkout," and then sign-in and enter credit card information.

Related Links:
http://snipurl.com/swotf (Amazon announcement)

http://tech.yahoo.com/news/nm/20091029/tc_nm/us_amazoncom_paying_1

http://www.amazon.com/payphrase