Google Acquires Mobile Ad Firm AdMob for $750 Million

Authored by Mark Hefflinger on November 9, 2009 - 8:30am.

Mountain View, Calif. - Google (NASD: GOOG) announced on Monday that it has signed a deal to acquire mobile display advertising provider AdMob, for $750 million in stock. Founded in 2006, San Mateo, Calif.-based AdMob offers advertisers self-service tools to target their mobile ads, and has developer mobile ad platforms for the iPhone and more recently, Google's own Android operating system for mobile phones.

The company also publishes reports on mobile advertising trends.

"Mobile advertising has enormous potential as a marketing medium and while this industry is still in the early stages of development, AdMob has already made exceptional progress in a very short time," said Susan Wojcicki, vice president of product management at Google.

"AdMob is the quintessential Silicon Valley startup -- generating impressive year on year revenue growth -- and we're excited to welcome this talented team to Google."

http://snipurl.com/t5mrb (Google blog)

http://www.google.com/press/admob/

http://www.admob.com