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Report: U.S. Video Game Sales Fell 19% in October

Authored by Mark Hefflinger on November 13, 2009 - 10:21am.
Port Washington, N.Y. - U.S. video game sales dropped 19% in October from a year ago, to $1.07 billion, continuing a recent downward trend that will likely lead to slightly lower annual sales figures than 2008, according to a report from market research firm NPD Group. Overall sales this year so far are down 13%, to $11.43 billion, and are likely to reach $20-$21 billion, below 2008's $21.3 billion total. "The continued economic turmoil, and in particular the troubling unemployment rate, is undoubtedly impacting industry sales," said NPS analyst Anita Frazier. "If consumers' personal outlook continues to erode, they could very well be much more conservative with their holiday shopping this year."

Hardware sales were down 23% from last October, to $380.7 million; the Nintendo Wii led with 506,900 unit sales, followed by the Sony (NYSE: SNE) PlayStation 3 (320,600 units); Microsoft (NASD: MSFT) Xbox 360 (249,700); and PlayStation 2 (117,800).

The Nintendo DS also sold 457,600 units, while Sony sold 174,600 PSP handhelds.

Game software sales declined 18%, to $572.7 million in October.

The top-selling game was Sony's "Uncharted 2: Among Thieves" (537,000 units); other titles in the top ten included Take-Two Interactive's (NASD: TTWO) "Borderlands" and "NBA 2K10," and Nintendo's "Wii Fit Plus" and "Wii Sports Resort."

The October numbers do not include sales of Activision's (NASD: ATVI) "Call of Duty: Modern Warfare 2," which sold an estimated 4.7 million copies on its first day of release, raking in $310 million, according to the publisher.

 

Related Links:
http://www.npd.com

Published in DMW Daily, November 13, 2009
tags: Games | Sony | Reports | Microsoft | Nintendo | Activision | Retail | Take-Two Interactive | Research | NPD Group |



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