"Call of Duty" Generates Record $550 Million in First 5 Days

Authored by Mark Hefflinger on November 18, 2009 - 11:26am.

Santa Monica, Calif. - Video game publisher Activision Blizzard (NASD: ATVI), a unit of Vivendi, announced on Wednesday that its "Call of Duty: Modern Warfare 2" has become "the biggest entertainment launch in history," racking up $550 million during its first five days on sale. The previous five-day sales record for a video game was set last summer by "Grand Theft Auto IV," which sold 6 million units and made $500 million; the largest five-day opening worldwide box office gross is held by "Harry Potter and the Half-Blood Prince" ($394 million).

Activision added that more than 5.2 million multiplayer hours were logged playing the game on Microsoft's Xbox Live service during its first day of availability.

"In just five days of sell through Call of Duty: Modern Warfare 2 has become the largest entertainment launch in history and a pop culture phenomenon," said Activision Blizzard CEO Robert Kotick.

"The title's success redefines entertainment as millions of consumers have chosen to play Modern Warfare 2 at unprecedented levels rather than engage in other forms of media."

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