EMI First Record Label to Bring Music Videos to Hulu

Authored by Mark Hefflinger on November 18, 2009 - 1:03pm.

London - U.K.-based EMI has signed a deal to become the first major record label to feature its music videos on Hulu, the video portal joint venture between NBC Universal (NYSE: GE), News Corp. (NYSE: NWS) and Disney (NYSE: DIS).

The partnership launches with exclusive content from Norah Jones, whose new album debuts this week, and includes multiple full concerts, and all of the artist's music videos.

To this point, Hulu has focused on TV episodes and movies, but is likely looking to grab market share from Vevo -- the music video portal joint venture between Sony Music and Universal Music that is slated to launch on Dec. 8.

http://www.hulu.com