In-Game Video Ad Firm NeoEdge Merges With Offspring

Authored by Mark Hefflinger on November 19, 2009 - 10:22am.
Mountain View, Calif. - NeoEdge, a provider of in-game video ad insertion services, announced on Thursday that it will merge with Offspring, a developer of casual online games.

Financial details of the transaction were not disclosed.

Mountain View, Calif.-based NeoEdge said that Offspring CEO Lesley Mansford will become the new chief executive of the merged company.

The company will maintain its in-game ad service, while also developing its own casual and social games.

NeoEdge raised $4 million in its first round of financing in September.

 

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(VentureBeat)

http://www.neoedge.com

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