Report: Video Viewing on Social Media Sites Doubles in Year

Authored by Mark Hefflinger on November 20, 2009 - 9:56am.

New York - Internet users now spend nearly double the amount of time watching videos on social networking sites than they did just one year ago, according to newly released figures from Nielsen.

In October, people spent 999.4 million minutes watching videos on sites like Facebook and MySpace, up from 503.8 minutes during the same period in 2008.

"During the past year, online video viewing has become central to the web experience," said Jon Gibs, Nielsen's vice president of media analytics.

"In conjunction with this increase, we are seeing remarkable growth in video viewing on social networking sites and it is only natural that these two trends would converge in consumers' minds, making sites like Facebook and Myspace.com, increasingly important distribution points for both consumer and professionally generated video."

Facebook was the No. 1 online social networking and blog destination in October, with 217.8 million total video streams viewed during the month.

Myspace.com and Stickam were No. 2 and No. 3, with 85.2 million and 26.3 million video streams, respectively.

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