Home › DMW Daily › November 30, 2009

New AOL System Will Tailor Content to Readers, Advertisers

Authored by Mark Hefflinger on November 30, 2009 - 8:57am.
New York - Hoping to boost its fortunes as a stand-alone company, AOL is preparing to launch a new digital newsroom system that will use sophisticated algorithms to determine which types of online articles, photos and videos the company's editorial staff should produce, The Wall Street Journal reported on Monday.

The system will collect data from various Web searches in an effort to better tailor AOL's content to readers and advertisers.

"Content is the one area on the web that hasn't seen the full potential," CEO Tim Armstrong told the paper.

"Hopefully, we will spark a revolution of people doing content at a different scale."

Once armed with the information, the company plans to churn out specific content from its 500-person editorial staff, as well as through a network of several thousands freelancers.

AOL said that it will sell ads next to the content, as well as accept sponsorships of specific articles, such as stories about where to find particular types of merchandise.

The company is planning to complete its spin-off from parent Time Warner (NYSE: TWX) on Dec. 9.

 

Related Links:
http://snipurl.com/thqp1 (WSJ)

http://snipurl.com/thqp9 (PaidContent)

Published in DMW Daily, November 30, 2009
tags: Advertising | AOL | News | Publishing | Time Warner |



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