Social Media Monetization Firm gWallet Nabs $12.5 Million

Authored by Mark Hefflinger on December 1, 2009 - 11:37am.

San Francisco - gWallet, the provider of an "offer-based" monetization platform for social media, announced on Tuesday that it has raised $12.5 million in funding, led by Adams Street Partners and Trinity Ventures.

Founded earlier this year, San Francisco-based gWallet said it works with brands directly as opposed to the current affiliate model, allowing for a single point of accountability.

"Unlike current incumbents in the virtual currency space, gWallet is introducing proprietary technology, strict ethical standards and the industry's first operating guidelines to better protect consumers and make this emerging media 'brand safe' for advertisers," the company said.

gWallet will use the funds to establish new offices in New York and London, as well as for acquisitions.

Related Links:
http://snipurl.com/tigcb

http://www.gwallet.com