Online Ad Technology Firm OwnerIQ Raises $5.8 Million

Authored by Mark Hefflinger on December 3, 2009 - 9:57am.

Boston - OwnerIQ, a provider of targeted online advertising technology, has raised $5.8 million in a venture capital deal led by Kepha Partners, the company announced.

The deal also includes participation by all of OwnerIQ's current investors: Atlas Venture; Egan-Managed Capital; CommonAngels and Mass Technology Development Corp.

Founded in 2006, Boston-based OwnerIQ helps advertisers to precisely target consumers, from "intenders" looking to buy for the first time to long-term owners who have owned a product for years.

The company said it will use the new investment fund to expand its New York based advertising sales operation, expand its data product offerings and continue to develop its media-buying platform.

Related Links:
http://www.owneriq.com/press