Ace Metrix Gets $6 Million for On-Demand TV Analytics

Authored by Mark Hefflinger on December 16, 2009 - 9:28am.
Los Angeles - Ace Metrix, a provider of analytics for on-demand television advertising, announced on Wednesday that it has closed a $6 million second round of financing, led by Leapfrog Ventures.

Previous backers Hummer Winblad Venture Partners and Palomar Ventures also participated in the round, proceeds from which will be used to expand sales and marketing efforts.

Los Angeles-based Ace Metrix launched its online service in June, and counts customers including Microsoft, HP, CBS and Mercedes-Benz.

 

Related Links:
http://www.acemetrix.com/press-media/press/2009/1216/

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