Video Recommendations Firm Jinni Gets $1.6 MillionAuthored by Mark Hefflinger on December 16, 2009 - 9:56am.
Herzliya,
Israel - Jinni,
the developer of a personalized recommendation system for online video, has
raised $1.6 million in new financing, led by DFJ Tamir Fishman Ventures, PaidContent reported.
Founded in 2007, Israel-based Jinni's "Taste Engine" provides recommendations based on analyzing a user's preferences. The company is also developing a "Movie Genome," similar to the "music genome" developed by music streaming service Pandora, that uses semantic technology to determine the "mood" of a video and classify it accordingly. The company previously raised $1 million last year from Start-Up Factory.
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