Home › DMW Daily › December 22, 2009

Smartphone Analytics Firms Flurry, Pinch Media to Merge

Authored by Mark Hefflinger on December 22, 2009 - 7:15am.
San Francisco - Flurry and Pinch Media announced on Tuesday that they have agreed to merge their smartphone analytics businesses.

Financial terms of the deal were not disclosed.

The merged company will retain the Flurry name, and maintain existing offices in San Francisco and New York.

The companies said that they expect that their combined analytics services will be running on more than 80% of all iPhone, iPod touch and Android-powered handsets worldwide.

"Flurry has long since admired Pinch Media's leadership in iPhone analytics and monetization, and is proud to join forces with such an accomplished team," said Flurry president and CEO Simon Khalaf.

"Leveraging the industry's broadest and deepest set of data for iPhone and Android, the combined company will be strongly positioned to deliver a series of monetization and marketing optimization services in ways few other companies can."

 

Related Links:
http://snipurl.com/tsy1g (PDF)

http://www.pinchmedia.com

Published in DMW Daily, December 22, 2009
tags: Deals | Mobile | Metrics | Acquisitions | iPhone | Android | Pinch Media | Flurry |



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